How we work. How our service are unique. Who we seek to serve. Subscription fees, and cost of services.
How does Sterling Edge Financial work with clients? How do they create value?
.
Financial Planning Services
At Sterling Edge Financial we work with clients who are interested in ongoing financial planning services. We know you really want advice first. Someone to talk to about money, ask questions and expand your financial mindset. Someone to proactively get you ready for ideas, challenges and decisions. Someone to save you time and help you adjust course with our evolving life needs, wants and expectations. From buying your first home, getting married, changing careers to getting ready to retire, we know you have hundreds of big financial decisions you need and want help answering on your life journey.
What does that mean?
Imagine you where training for your favorite Olympic Event. You want to complete at a level above where you are currently. Sterling Edge Financial serves as a coach, mentor and guide. Giving you training plans, workouts, accountability and feedback on your progress. Following up with adjustments, updates and ideas to help you achieve your goal(s). Including, coordinating training with specialists and other advisors. Securing the best tools and equipment to train for your specific sport and event.
We want to understand and know your "why".
We know your journey is going to be unique. We believe you want and deserve tailed advice and an experience beyond the standard industry deliverables of investments and insurance.
The financial services industry is not designed to empathetically support your journey. They are interested in selling you stuff.
With over 400 different Olympic events ranging from Golf to Curling, Downhill Skiing to the Marathon we help our clients identify exactly what they are trying to achieve and build a strategy to serve that hyper-personal and specific goal / goals. We know you don't have time to figure this all out on your own. You have a career, family, business and community commitments. A life to live and enjoy.
Why do we start with financial planning?
We see a gap in the market for people looking for advice. We believe there is immense value lost to consumers by skipping over strategy, culture and values straight into implementation. The majority of firms in the marketplace are professional sales organizations, designed to sell you a product for a commission or manage your money. They are ill equipped and not trained or compensated to help you answer big financial and life questions with large financial consequences. Many of these decisions are life changing and will or could have a massive impact on your life and long term financial stability.
What do you get with a financial plan?
First you get a team and decision making partners, empathetic to the pressures and challenges of making financial decisions. Our first job is to be an amazing listener and ask you great questions. Second, we will create space and time for us to talk about your finances. Third, access to a personal financial management platform. Fourth, we free and empower your mind to make more informed decisions.
Our clients get advice in the sever key areas of financial planning, specific to their needs goals, aspirations, challenges and opportunities.
- Behavioral Coaching and Mindset Development
- Cash Strategy
- Insurance Strategy
- Benefits Strategy
- Investment Strategy
- Tax Strategy
- Estate Planning Strategy
What else do you get?
Our financial planning clients get access to specialized advice to help them make more informed financial decisions. Navigating big decision points to help you avoid mistakes, save money and better understand what is realistic. What is possible, what is a stretch, what requires a lot of work and what isn't possible.
A Few Examples of Specialized Advice
- Starting a family
- How to combine finances or separate finances
- Planning for the sale of a business or large asset
- How to take care of mom and dad
- College funding strategies
- Student loan repayment strategies
- Divorce
- Leaving a legacy
- Buying a house or moving (down the street or across the country)
- Changing careers
- How to take care of mom and dad or family member.
- How to manage your money when your income doubles.
- What if I lost my job or had to take a pay cut?
- Financially planning for early retirement
- Financial planning for financial independence
How much does it cost?
Financial planning fees for families and individuals starts at $300.00 per month.
Financial planning fees for families and individuals who are business owners starts at $600.00 per month.
These fees are for an advice only relationship.
Can Sterling Edge Financial implement our financial plan?
We can implement your financial plan. From investment management to insurance solutions. Over 95% of our clients ask us to implement their financial plan once it is complete.
If you choose to have your financial plan implemented by Sterling Edge Financial your 2nd year and ongoing financial plan will typically be discounted by 50%. Most of our clients see their financial planning fee is reduced to $52.00 - $150.00 per month in year two.
How much does Sterling Edge Financial charge for investment management?
Annual investment management fees are billed quarterly in the arrears.
1.25% - $0 - $1,000,000
1.00% - $1,000,001 - $2,000,000
0.90% - $2,000,001 - $3,000,000
0.50% - $3,000,000+
Does Sterling Edge Financial charge commissions or earn commissions?
In general we avoid commissionable business unless it creates more value for our clients or the service cannot be delivered without a commission. We will fully disclose when we are earning a commission and why we are offering a solution in that form.
A few examples of services that pay commissions.
- Long Term Care Insurance
- Disability Insurance
- Life Insurance
- Annuities
- Alternative Investments
- Private Placements
- 1031 Exchanges
Does Sterling Edge Financial offer any discounts?
We offer discounted financial planning fees to Active Duty Military, Military Veterans and their Families.
Registered Representative, Securities offered through Cambridge Investment Research, Inc., a Broker/Dealer, Member FINRA/SIPC. Investment Advisor Representative, Cambridge Investment Research Advisors, Inc., a Registered Investment Advisor. Cambridge and Sterling Edge Financial are not affiliated.